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Multiplied Media standardizes on Acronis True Image Enterprise Server

Virtualization Migration, Worldwide Data Protection Are Primary Applications

BURLINGTON, Mass., February 20, 2008 — Acronis (www.acronis.com.cn), a provider of affordable, scalable storage management and disaster recovery software, today announced that Multiplied Media (TSX-V: MMC), of Calgary, Alberta, Canada, is relying on Acronis True Image software to protect four physical servers and more than 10 virtual servers that run the company's instant message search service.

Multiplied Media (www.multiplied.com) uses Acronis True Image 9.1 Enterprise Server to backup and recover programs and information to keep its business operating 24/7. Customers of the company's Poynt local search service can send a message and immediately find the name and address of the nearest businesses. It is therefore critical that the service always be available.

With Acronis True Image 9.1, Multiplied Media can quickly capture a hardware image then restore it to dissimilar hardware — a fast and easy way to ensure information is always available. Acronis True Image also helps increase hardware utilization for better datacenter ROI by backing up both physical and virtual computers.

In many organizations, only 10-20 percent of a server's total capacity is used at any one time.* By deploying a virtualization solution and running multiple operating systems on a single server, Multiplied Media is reducing the number of physical servers required by increasing the utilization of existing servers.

"When we decided to virtualize our data center, Acronis True Image proved to be the perfect complement for backup and recovery," said Clare McMullen, vice president, Operations, Multiplied Media. "Other products we tested did not have the ability to capture the hardware image, virtualize it and then restore it to dissimilar hardware. It is a complex job that Acronis does well."

Odyssey Consulting Group of Long Beach, Calif., was brought in during the early network planning phases along with Multiplied Media’s strategic design partner iDesign. "We discussed going virtual early in the development phases as it gave Multiplied Media the flexibility it needed to support developers and engineers world wide," said Stephen L Rose, network architect and partner at Odyssey. "The Acronis product was the best choice to take Multiplied Media’s Microsoft Virtual Server development environments and turn them into standardized physical production servers. Acronis True Image Enterprise Server’s ease of use and reliability has been proven time and again. It’s a staple in my virtualization toolbox."

"Acronis True Image had all the features Multiplied Media required to keep its business up and running and to handle all of its migration needs," said Walter Scott, CEO of Acronis. "Businesses of all sizes need to have a proactive plan to ensure information is protected and can be quickly recovered in the wake of an unforeseen system crash or other disaster, regardless of whether the hardware involved is physical or virtual."

About Multiplied Media Corporation

Multiplied Media Corp. (www.multiplied.com) has developed Poynt, the first multimedia local search service available over Microsoft’s Windows Live Messenger and AOL’s AIM instant messaging networks. Through agreements with Yellow Pages Group in Canada and Idearc Media (Superpages.com) in the United States, Poynt connects consumers with the facility, retail and consumer goods information that assists decision making and purchasing. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

关於Acronis, Inc.

Acronis 是全球储存管理与灾难还原软件领导厂商，其所具备的技术领先性和延展性的软件, 能够协助企业保护数据，确保数据架构的可用、安全与完整，并具备还原能力。Acronis 专利的磁碟成像与管理技术，在数据保护、备份还原、系统部署，及真实、虚拟服务器的迁移等方面表现卓越并屡屡荣获业界各项大奖。旗舰级产品 Acronis True Image，为Windows及Linux平台领先的商用磁碟成像 (disk-imaging) 和裸机还原 (bare-metal) 解决方案，同时也是优良的自动化系统迁移工具。 2002 年以来，选择Acronis True Image解决方案的客户难以计数，从中小企业到财富500大，客户涵盖金融、专业服务、医疗、科技、零售、政府与制造业。Acronis是一家跨国性企业，在美国、欧洲及亚洲皆设有分公司，更多相关信息，请浏览： www.acronis.com.cn。

*Further information on virtualization is detailed in the white paper by Brett Callow titled, "Virtualization: Eco-friendly Asset Optimization." The report can be viewed here.

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